Fundit - Betting the Banks with Idealog May 21, 2010
Idealog the magazine of New Zealand Creative Business, Ideas and Innovation has recently released an article on the trends of the ‘opt-in generation’ - Generation C; What does the C stand for? Control, commanding the digital environment empowers this generation to carve out their identity by taking that control and making it ‘their own’.
With Generation C having easier and faster access to shop around for traditional banking products, using news sites like Interest.co.nz or automated services like Fundit.co.nz; the article asks the question ‘Could a reversal be in the wings? Where mortgage brokers—and online services like Fundit.co.nz—are the brand that ‘owns’ the customer relationships, and the banks themselves are just commodities?’
Fundit is featured alongside many prominent business’s and successful business men - Fundit’s message to the banking industry? “Prepare for the future instead of risking becoming just another commercial dinosaur. If you’re trying to maintain the status quo you’ll be caught off guard when change happens.”
Read the full article here
Leave a Reply